UTA Radio is expanding its online reach by joining the iHeart Radio digital platform.
The addition to iHeart’s college radio roster gives UTA Radio the potential for wider visibility and recognition, officials said.
“It will allow us to align ourselves with an entity that is second only to Pandora in the number of people accessing and listening to radio online,” said Associate Professor Dr. Andrew Clark, the broadcast sequence coordinator for the Department of Communication. “Not only does it give us more credibility, but it exposes the work of our students to all of the iHeart listeners, and increases the national as well as the global awareness of UT Arlington and of the many things that the university offers. As a result of this opportunity, our students will be creating new and varied programming and have a greater platform to showcase their work.”
In addition to playing the best in indie rock, UTA Radio students also handle play-by-play duties for the university’s basketball, baseball and volleyball teams.
According to Triton Digital, iHeart’s average active sessions, the web equivalent of traditional radio’s listenership during a 15-minute period, grew to 206,000 in January. The number has been steadily increasing since November, when 162,093 sessions were reported.
iHeart Radio is a Clear Channel Radio network broadcasting over 850 live stations through its website and mobile app. It began adding university radio stations earlier this year. UTA Radio joins more than a dozen college stations on the digital platform.