UTA Radio is no longer a well-kept secret. The radio’s website, utaradio.com, is increasing the number of visitors to the site each week. The campus-run station is also expanding its reach by joining the iHeart Radio digital platform.
“We broke a monthly visitor and hits record last month,” offered Joseph W. Carter, manager of technical operations and Department of Communication broadcast engineer. “In March, we had 2,029 unique visitors and 61,264 page impressions. That’s the most ever in a month.”
“We’ve had 103,546 total page impressions so far this year,” Carter added.
The addition to iHeart’s college radio roster gives UTA Radio the potential for wider visibility and recognition.
“It will allow us to align ourselves with an entity that is second only to Pandora in the number of people accessing and listening to radio online,” says Dr. Andrew Clark, broadcast sequence coordinator. “Not only does it give us more credibility, but it exposes the work of our students to all of the iHeart listeners, and increases the national as well as the global awareness of UT Arlington and of the many things that the university offers. “
“As a result of this opportunity, our students will be creating new and varied programming and have a greater platform to showcase their work,” Clark added.
In addition to playing indie rock hits, UTA Radio students also handle play-by-play duties for the university’s basketball, baseball and volleyball teams.
According to Triton Digital, iHeart’s average active sessions, the web equivalent of traditional radio’s listenership during a 15-minute period, grew to 206,000 in January. The number has been steadily increasing since November, when 162,093 sessions were reported.
iHeart Radio is a Clear Channel Radio network broadcasting over 850 live stations through its website and mobile app. It began adding university radio stations earlier this year, with UTA Radio now joining over a dozen college stations on the digital platform.
(SOURCE: Department of Communication)