Advertising Group Aids UT Arlington Team

A student advertising group is dishing out an assist to the UT Arlington men’s wheelchair basketball team, the Movin’ Mavs.

Beginning next week, the UT Arlington chapter of the American Advertising Federation will begin rolling out advertising and marketing materials for the Movin’ Mavs and the National Wheelchair Basketball Association’s Intercollegiate Division National Championships slated for March 6-9 at College Park Center and the Maverick Activities Center.

Faculty advisor Jeff Williams, an advertising specialist in the Department of Communication, said the marketing plan enables students to work together for a great cause.

“This is an excellent opportunity for our students to help another group on campus with advertising needs and provide those students with real-world experience,” Williams said. “Having students [in the AAF group] with different majors and backgrounds … creates an experiential learning activity. They collaborate just like you do in an advertising agency.”

Students from the UTA chapter of the American Advertising Federation work with players from the Movin' Mavs on promotional commercials. (Photo contributed)
Students from the UTA chapter of the American Advertising Federation work with players from the Movin’ Mavs on promotional commercials. (Photo contributed)

AAF students have designed posters, leaflets and digital flyers. They have written and produced radio commercials as well as two 30-second videos to post online. Williams said they also have organized a social media campaign and intend to post marketing items each day until the NWBA event.

Williams, who joined UT Arlington in August 2013, said the AAF students are also working on “expos” for the Movin’ Mavs, wherein a select group of players will visit local high and middle schools and talk with those interested in adaptive sports.

“We want to help them get a great fan turnout for the national event,” he said.

For more information on the AAF chapter, check out the group’s Facebook page at https://www.facebook.com/AAFMavs or follow on Twitter: @uta_aaf

For more information on the Movin’ Mavs, visit the team’s website.

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